Raised Real
Introducing real food to adventurous eaters in training.
PROJECT OVERVIEW
THE UNBABY FOOD
Parenting is messy. Getting your tiny human to eat well can be even messier (in so many ways). Raised Real understood this challenge and developed organic, nutritionist-designed meals that were flash frozen and sent right to parents’ doorsteps; saving them time and frustration. Comprised of all whole foods, these meals barely resembled baby food at all.
Parents who opted into Raised Real’s meal subscription service stuck around, but the brand needed help with membership signups. Knucklers came in to lead their paid digital growth and content strategy.
BRAND STRATEGY
After auditing the existing account, reviewing legacy content and ads, and running a competitive analysis, we identified these key insights.
Increase volume and variety of ad tests
Tiny human-centric DR videos
Simplify the campaign architecture
Collaborate with influencers and customers to weave 3rd party content into ads
This analysis culminated in customer-focused photoshoots rewarding some of Raised Real’s most loyal subscribers.
BRAND IMPLEMENTATION
After creating core messaging buckets we had one clear goal: test content with actual tiny humans enjoying Raised Real’s meals. There was very little convincing on set, because the product spoke for itself. From there, we let the data drive the conversation.
79%
Increase in conversion rate
68%
Increase in revenue
48%
Decrease in CPA